Another rant here!
So, I just watched GwenInRealLife’s YouTube Video “LUSH COSMETICS: “Controversial “Changes” YouTube Video. I had so much to say that I decided to write a comment – only it ended up being really, really long, so I thought it would be much more appropriate to write in my blog!
So, here it is:
Okay, so I’m going to be super honest and be careful for what I wish for.
I genuinely and honestly wish that Lush was almost exactly how it was years ago. I’m talking about around 2015 when it was super chill but still super fun to visit your local Lush store to just try a few new fresh, exciting, pampering, luxury skin care products. That wasn’t even that long ago, but it really feels that way because of how much has changed since then.
In my local Lush store there used to be just a fairly small table with wooden crate baskets on with bath bombs, and another fairly small wooden table with crate baskets on it for the bubble bars and miscellaneous bath products like the cauldron bath melt thing. There was half a wall for the makeup, half a wall for the skin care, half a wall for the gift sets and half a wall for the hair care. The store was just 4 small walls – the other 2 walls being the entrance and the wall lined with a few cashiers. Besides this there were 2 more tables in the store – one with the fresh face masks on it, and one with the soaps on it, piled high. On the cashier counter was just a few little lip scrubs, lip balms and lip scrubs. THAT WAS IT.
And it was pretty close to perfection.
I never got the chance to try Yuzu and Cocoa shower cream. Little losses like that hurt my soul.
I hate all the new products they’re coming out with.
Okay, I don’t specifically hate them, but I hate that they’re releasing them.
Lush has become entirely overwhelming to me. Lush used to be a place where a lot of people with mental health problems could go to find some sort of sanctuary and peace and happiness and escape from the stress and crappiness they came across in life. Now Lush has become PART of my mental health problems! Seriously! My happy place has been turned into a money making factory. I still find some happiness in the company here and there, but I used to be excited by the feeling that I was slowly trying all of the products, and would have tried them all within a year or so of CASUALLY buying them if they hadn’t started chucking out so many products all the time like they do now. Now I know I’ll never try them all. I’ll never know what my favourite of each range is and IF I do, they’ll release new things in that range a month later or something.
I MISS THE OLD LUSH. I MISS IT SO MUCH.
The only things they could have done with experimenting more with back then was the makeup range. I remember how exciting it was when they released Outback Mate. It was like, wow, something new for the first time in a few months, and it was a GOOD THING. I liked it taking a few months for a handful of new permanent range products to be released.
I wish they would just be more decisive and EDIT their permanent line, and MAKE IT A PERMANENT LINE. i.e, DON’T MESS WITH IT. Don’t remove products that people LIKE, get rid of the ones people DON’T LIKE VERY MUCH. Don’t add new products constantly, just add a few new ones EVERY NOW AND THEN.
If you used to shop at Lush from around 2009-2016, you KNOW what I’m talking about. I miss it so much.
They need to get their shit together, maybe to a massive Kon Mari of their products. I literally feel like Lush is the equivalent to a hoarders messy stash right now. They just need to calm the heck down – I get that they’re a business and I get that they want people using their products because of how they have a much less negative effect on the environment, but sometimes more is less and I think they’ve taken it too far. They messed with a really, really good thing.
It isn’t even like they were doing bad business back then – they were doing really well! They just went sort of viral and yeah. I just hope they get the message and bring Lush back to its prior glory days.
It’s not that I think the innovating isn’t good sometimes – I think they’ve done really, really good things with the makeup range that 100% would have bettered the 2009-2015 stores (these naked highlighters, all the lipsticks). I also agree that them being more conscious of their affect on the environment is overall, a good thing, but I also wish they could implement what they’re doing in a better way. I liked all the shower gels being liquid (like they’re supposed to be), and think they could have a different system – maybe one where you have to bring your own bottle and have a pay by weight system or something. That way rather than making reusable packaging or no packaging at all, they’re actually utilising what people would otherwise throw away or attempt to recycle.
Please Lush, edit and simplify your range. CUSTOMERS LIKE AND WANT SIMPLE. I’d rather give up all the new products that I enjoy (the lipsticks, highlighters, the Don’t Look At Me Face mask etc) if it meant having a much smaller, much more reliable permanent range of products, and a lot lower volume of dropping temporary line products for different occasions. Lower the stress of your store. Please.